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Start With Why

The inspirational bestseller that ignited a movement and asked us to find our WHY

“Start with Why”

How Great Leaders Inspire Everyone to Take Action

4.6 out of 5 stars 34,867 Reviews

4.1 on Goodreads (204,413)

#1 Best Seller

Written by Simon Sinek

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

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